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Addressing newborn survival requires clear consensus on evidence, strategies and actions by a broad community of partners. Every Newborn is a roadmap for change taking forward the United Nations Secretary General’s Global Strategy for Women’s and Children’s Health by focusing specific attention on newborn health and identifying actions for improving their survival, health and development. This Toolkit provides practical support to all those engaged in promoting greater action and accountability on newborn and maternal health through national planning and programming, advocacy, research, implementation, and monitoring and evaluation. The following resources are included in the Toolkit:


  • Every Newborn brief: This two-page brief describes the background, audience, development plan and emerging themes for the Every Newborn action plan. It offers a useful introduction to the plan for potential partners who are considering participation in a national or global planning or advocacy.
  • Frequently asked questions: A compilation of FAQs on the who, what and why of the Every Newborn Action Plan, with information on the process of development of the Plan and resources available to support the Every Newborn effort.
  • Overview of Every Newborn: A PowerPoint presentation providing an overview of the Every Newborn Action Plan and next steps.
  • Every Newborn poster


  • The final action plan:The Every Newborn action plan was adapted at the World Health Assembly and launched on June 30, 2014.
  • Communications Pack : This Every Newborn action plan (ENAP) Communications Pack content is designed to help raise the key issues and profile of newborn and maternal health with opinion-makers and key media all of which will help support on-going advocacy initiatives.


  • Newborn Health Tools: Some key analytical tools relating to newborn health are provided to encourage use of evidence and data to inform the newborn component.
  • Every Newborn bottleneck analysis tool: This tool aims to support countries analyse health system bottlenecks and challenges preventing the scale up of high-impact, cost-effective interventions for newborns and identify solutions.